User experience (UX) is important, and while there is ample content out there for anyone interested in learning more about web UX, there seems to be less when it comes to email marketing UX.
Email UX is often forgotten and ignored. However, poorly designed emails can lead to fewer conversions, lost revenue and untrustworthy of your brand.
Here at iQuest Media, we create the best UX for your email subscribers, focusing on the email content instead of just the whole subscriber journey.
Email UX is about keeping the email as simple and honest as possible. What do I mean by simple? It doesn’t include any extra information, images or text than it needs in order to achieve its goal (usually with a single click). What about honesty? The content in the email isn’t fake, disingenuous, or a bait and switch, it is clear, consistent and precise.
We know how important new subscribers are to your business. Our designed newsletters, pop-ups and embedded forms help you attract new people from across your Website and your Facebook page.
Included in our Email Marketing Package, we will create beautiful website newsletter signup forms and pop-ups that match your brand design to convert your website visitors into newsletter subscribers. Our package also includes a Welcome Email where you can feature a promotional discount code, 2 Email campaigns tailored to your needs + 1 Smart Automation.
All our forms are responsive, which means they resize automatically to fit on any device. Create your form just once, and it will look great on desktop, mobile and all the different tablet sizes.
Supercharge your e-commerce sales and build long-lasting relationships with your valuable customers by connecting your Online store to Mailchimp.
We also connect your favorite apps and web services, such as WooCommerce, Google Analytics, Facebook, Unsplash, and Facebook, to save you time and do more with your Digital marketing.
Send your customers highly-targeted emails and promotional offers that are triggered by recent purchases. Generate personalized suggestions based on the purchase history of your customers with product recommendations. Then, use abandoned cart emails to automatically follow up with people who leave your store without completing their purchase. Focusing your efforts on higher conversion customers can help you best optimize your marketing efforts and budgets.
Most emails have a handful of elements that work together to achieve a click (purchase or reservation). If one element is out of place, it can impact all the work you’ve put into the other elements and can dilute your chances for a click or conversion.
Email marketing should be a cohesive part of your overall Online Marketing Strategy, and therefore email UX is as integral to your business as your Website, Google Ads, social media posts and the rest of your Online & Offline Marketing.
It’s true: Even well-designed emails can break from time to time. That’s why email testing is an important part of sending a successful email. We will test your email code & send you previews, allowing you to approve your design before we launch any email campaigns to your clients.
As a Mailchimp Partner, have confidence that with iQuest Media, your Email Marketing is more than just an email.