analytics and Google Ranking Factors - iQuest Media Canada Marketing Agency

The term “Ranking Factors” describes the criteria used by search engines, such as Google, Yahoo or Bing, to evaluate how web pages should be displayed on their search results. Each web page of your website will be evaluated and their search ranking will differ from one another. Search engine optimization (SEO) allows your web page be be optimized so it can rank as high as possible in the organic search engine results.

SEO? Search Engine Optimization.


Quite possibly, it’s the most important tactic for your business digital marketing strategy. It’s no secret: consumers are finding your business with search engines. In fact, every month, Google drives direct connections for over 1.3M Canadian small businesses and 3.5 billion searches per day. No wonder Google is by far the most popular search engine on the planet.


So, there are a few key strategies you should be utilizing to rank your website higher on the Google search network.


Your website is your business’s digital door front, and good SEO starts there. The two most important SEO ranking factors are high-quality content and backlinks. Our Search Engine Optimization Experts continuously evaluate the content on your site and manipulate it using SEO Best Practices to optimize it for ranking high in relevant search results. There’s no “set it and forget it” method here at iQuest Media.

When positioning your website on its SERPs (search engine result page), Google also looks at how authoritative your business is across the internet. Getting your business found on multiple reputable listings and review sites is a critical component in ensuring its Online success. Therefore, we highly recommend in investing in Local SEO.


Website Loading Speed and Website Performance are also among the 200 different Google ranking factors that are used when evaluating a web page’s ranking. Starting May 2021, Google will make website loading speed a part of its Core Web Vitals.

These are a set of standardized metrics from Google which are considered important for user experience on your website. It will look at the speed, responsiveness, and how quickly different elements like fonts and images load. And because Google is now using your website’s mobile version for indexing and ranking, you must make sure that your website is mobile-friendly.


Lastly is your Online reputation – quite possibly the thing that matters most to consumers. Google factors in your review score when ranking your business, so getting more reviews and responding to all your reviews is highly recommended.


Ranking factors are always changing, and it can be difficult to keep up with the latest developments implemented by Google.


It is known that well-optimized websites get more organic traffic over time. And that means more potential customers and more income. YAY! Without SEO, your potential customers won’t be able to find your products or services, and your competitors will gain ground. But not anymore!

Our SEO Experts have over 10 years of experience in local SEO and they are specialists who are always on top of the latest implementations. While there are over 200 Google ranking factors, we wanted to share with you an easy-to-understand visual of the most important ranking factors in SEO that you can apply yourself.




Want your website’s ranking to go from obscure to top of the list?


Our Search Engine Optimization Experts work on your On-page SEO and Off-page SEO so you can stay focused on your business. And while we work on your website success, you can access your account dashboard anytime to see what’s been done and how your site is doing. We can help you boost your Website rankings in matter of days.


With our SEO package, you’ll receive:

  • Search Engine Optimization: A Do-It-For-Me service that will help improve your website performance and Google search rankings.
  • Local Listings: An easy way to get found and instantly updated on over 20 different reputable directories, sites, maps to boost Google rankings & generate new leads.
  • Reputation Management: Access and manage all your online reviews from several different sources. You can also create automatic and personalized replies, so no review stays unattended & take advantage of our Review Generation Tool to acquire more positive reviews on Facebook & Google.
  • Posts : Deliver real-time content to engage and acquire customers. Schedule and post your promotions, events and news directly on to your customers on Google, Facebook and Twitter.
  • Analytics Monitoring & Reporting: Dashboard access to track your profile views, website clicks, phone calls, and keyword rankings from Google, Facebook, Yahoo! and Bing in one place.


Best part is that our SEO service is compatible with all types of site builders – whether you are using WordPress, Squarespace, Shopify or WIX.

Let our SEO experts help your website get the boost it deserves.

Schedule a free consultation

On-Page Off-Page SEO for Local businesses SEO Rankings